I will start this off with a disclaimer: it is unclear whether the Seiders brothers are “millennials,” but they have heavily impacted both the Millennial and Gen X generations. Ryan and Roy Seiders grew up in Texas, where they were avid enjoyers of the outdoors. Spending many weekends in the Texas heat catching fish, they knew there was a problem with their coolers. That is when the Seiders came up with the idea to revolutionize the cooler and drinkware market with their idea, Yeti. 
The cooler and drinkware market has long been dominated by many different companies, and it is a very easy market to make your way into. However, it is a near impossible task to become the leader of that market, and stay there for over 10 years. The Seiders revolutionized the way drinkware can be personalized and classy, while still remaining completely functional. The Yeti brand has become a staple in the cooler and drinkware community, and has been regarded as the best coolers money can buy. Every year, Yeti creates something new and innovative that nobody thought would be useful or worth it, and it instantly sells out.
These brothers are so inspiring because they found a problem in their own lives, and created a solution that has helped hundreds of thousands of people. Tailgates, parties, fires, and gatherings have all been revolutionized by the Seiders brothers invention of Yeti.
Yeti has grown to be such a huge company and I even own a couple myself.
To hear Yeti was created as a way to salvage drinks from the heat, but more specifically, the Texas heat brings back memories of summer days on the lake and weekends at family gatherings. This is truly an amazing story and invention, and it makes me wonder how many homes across the nation have at least one Yeti in their home. These brothers are truly ahead of their time and their competition.
The way that Yeti has outcompeted brands such as Stanley for over a decade is quite remarkable.