“theSkimm makes it easier to be smarter.
Join the millions who wake up with us every morning.”
Danielle Weisberg and Carly Zakin met while studying abroad in Rome. They became good friends, and in 2012, they created an email newsletter to keep people informed about major events in the world. They wanted to create an easy and fun medium for people to stay informed now that few people read the newspaper. The Skimm provides a fun and easy way for millennial women to read the news, as they receive an email every morning and can read it over their morning coffee.
The founders of the Skimm are very passionate about news, and they want to inspire others to enjoy it too. They do this by providing people with a quick and compelling read. Their business is successful because of their passion that is evident in their writing. They also receive support from celebrities such as Oprah, Sarah Jessica Parker, and Michelle Obama. The Skimm receives good PR from these celebrities, but the celebrity support can also create a bias in their news.
The Skimm reaches new subscribers by incentivizing existing supporters to share the newsletter. Incentives include free products and vacations. Subscribers who share a certain amount are called “Skimmbassadors” and get special perks.
I love this idea and it is something that i definitely will look into. I think there are quite a few people who would be interested in a service like this. People still wish to be informed, but often the mediums we look to for news are cluttered with things that are hardly news at all.
This idea is very interesting. One concern would be that the content would have to be well updated and entertaining or it could end up being more of a spam email every morning. I am sure it is very interesting though!
I first heard about this from my sister. She loves how it only takes a few minutes to read every morning, however, after doing so she felt caught up on current events. It will be interesting to see if any major news sources try to copy this idea, or how Skimm will expand in the future.