The design behind the million dollar company, Thread Wallets, actually started out as an accident. McKenzie Bauer’s husband, Cody, was body surfing in Hawaii, and had lost his wallet. Until Cody could get a new one, McKenzie sewed him a sleeve made out of a stretchy fabric to hold his cards and cash. Cody ended up using his “wallet” all the time after that. Everytime he pulled it out, people kept asking where he got it. The couple was already thinking about building their own business, so this little sewn sleeve kickstarted an idea. Cody had already started a little on-the-side business selling soccer socks. Noticing the demand and popularity of the wallets, the Bauers decided to toss out their idea of selling soccer socks and devote all their time to Thread Wallets. In the beginning, McKenzie was doing all the sewing for the wallets. But as the business began to grow rapidly, they hired a manufacturer to do the developing. One of the biggest assets of sales for Thread Wallets was Facebook. More specifically, Facebook Marketplace. An ad feature was created on Marketplace that allowed the Bauers to advertise their products. This brought in a 41 percent increase in return on ad spend year over year.

Today, Thread Wallets sells much more than just wallets. They sell lanyards, phone cases, backpacks, fanny packs, cross body bags, tote bags, and much more. What started out as an accidental business idea turned into a million dollar company that keeps on growing. Thread Wallets promotes simplicity and practicality while maintaining style through something as small as your wallet.

Thread Wallets’ story reveals that an idea can come to you when you are least expecting it. The Bauers were looking to start a business, but did not expect to find it making wallets. Their journey shows that any small idea can turn into a big one.

Thread Wallets: https://www.threadwallets.com/