Cher Hale, a Taiwanese-American, is the founder of Grinkgo Public relations.  Grinkgo Public Relations is a nations boutique agency that promotes social good through story telling.  This company’s specialty is making known the underrepresented authors, experts, and entrepreneurs through social media and other communication resources.  Cher is passionate about telling diverse and unique stories through online, print, TV, radio, and podcasts.

Cher had been freelancing for a couple of years before starting Grinko Public Relations.  One day, a client asked her if she would be willing to pitch podcasts on her behalf.  Cher was thrilled to, and thanks to a couple of well-timed internships, she had the skill set to give it a try.  Within six months, that service generated a record amount of income, and Cher was able to hire employees to help sustain the growth.  Since then, they’ve added some more traditional services like editing, TV, and radio pitching, along with advertising and outreach for speaking gigs.  In the recent years, Cher rebranded her company to what it is now: Grinko Public Relations.

As a new business owner, Cher doesn’t have the luxury of endless time to try out new ideas for her business.  Therefore, when a new idea comes to mind, she lets the idea settle and develop for a little while before taking action.  She ensures that the new idea or course of action aligns with her personal goals and convictions, and also aligns with the mission of her business.  She then talks to people to continue piecing ideas and thoughts into a great idea.

Something that also helps her to be a successful entrepreneur is tracking her time to ensure productive time management.  She records exactly how long it takes to complete each project, and evaluates her reports at the end of each week.  She said that just knowing that a timer is going also gives her motivation to work faster.

As an entrepreneur, letting ideas develop and collaborating with others, and affectively managing time, are vital for success.