Brandon and Sebastian Martinez run a business called Are You Kidding Socks. Brandon who is now 13, and Sebastian who is now 11 are one of the youngest entrepreneurs out there. The way that they stumbled across this idea was when Mrs. Martinez noticed how Brandon and Sebastion loved wearing crazy socks around. She then asked them if they wanted to design new sock ideas and this is where one year later Are You Kidding Socks started. The Martinez brothers found that people can express themselves through crazy socks. They took an industry that has been around for decades and decided to make it more fun and attracted a whole new market.
While making a profitable business they also decided to give back to the community and work with some major charities. Here are a few charities they collaborate with: Live Like Bella, Make A Wish, Autism Speaks, and Cowboys Who Care. Creating this brand wasn’t easy because Are You Kidding Socks had to compete with major mainstream companies like Nike, Adidas, and other brands. The entrepreneurial trait that they stuck by and that has helped them to find success is creativity. Every pair of socks are different resulting in major uniqueness. This is something that big companies fail to do because they often have to create many products resulting loss of uniqueness. Both young boys show how even the simplest twist to a common product can appeal to many people. You don’t have to come up with a crazy complex product you just have to find something that people are appealed to.
It’s awesome that two young children were able to take something as simple and as wacky socks and monetize it, helping to put a smile on the faces of others who appreciate their sense of style. Neat concept and awesome success story. I think that its fantastic that these kids were able to use their imaginations to create a company and product line that revolved around such a basic yet customizable product.
It was cool to hear how two kids at this young age were able to capitalize upon a fun hobby and turn it into an enterprise. The idea of being unique and more expressive is appealing to many prospective consumers, and a cool way to do it is through something as simple as socks. This is a very interesting profile.