Pipsnacks is a company founded five years ago on the premise of reimagining snack foods. Founded by brother and sister Jen and Jeff Martin, Pipsnacks’ main product is Pipcorn. “What is Pipcorn,” you may ask. Well, simply put, it is miniature popcorn. While the hulls of Pipcorn are thinner, and therefore easy to eat and digest (not to mention get out of your teeth), the product is also gluten free, non-GMO, vegan (except for a particular flavor which has ghee, a milk product), and whole grain.
Pipsnacks has gone from selling their product in brown paper bags to a successful online company, and have had a number of achievements, ranging from being on Oprah, starting a mini-factory, getting funding from Shark Tank, and getting on shelves in retailers like Target and Costco.
I really want to get this popcorn. One of the biggest problems that I face as an avid popcorn eater is trying to get it all out of my teeth. Having smaller more easily edible popcorn would really help solve this problem.
This is another example of an taking a popular product, in this case popcorn, and changing it just enough to be different. Sometimes smaller is better and in this case they simply made popcorn smaller to appeal to more people who may have avoiding popcorn because of braces or the problem of it getting stuck in teeth. Can’t wait to see if this takes off.
Popcorn has definitely been something that hasn’t changed much, so it’s cool to see how this company has found a way to innovate it and be successful with it!
Everyone gets popcorn stuck in there teeth. What a great way to capitalize on such widespread pain.