Three Nails Clothing is a clothing company designed for athletes who want to represent God’s kingdom. Derek was a college basketball player that wanted something more. He wanted to become a professional basketball player, but after college, he became a financial advisor. Derek knew he wanted to do something more than a 9 to 5 job. Finally, he used an idea that he had been thinking about for a long time, and after a lot of brainstorming and prayer, he finally decided to start his own company. Derek wanted comfortable, athletic wear that he could wear to the gym, but he also wanted something that represented his beliefs and values. In turn, he created Three Nails Clothing. Dahl wanted to create a sleek and minimal design that represented something meaningful to the Christian religion, so he decided to use the cross. The Cross represents God’s sacrifice to the world and seems like a perfect fit for Dahl’s company. He used clever designs to complete his logo by creating the cross with three nails, the three nails that nailed Jesus to the cross. Derek stated that “It is our hope that our brand’s subtle designs will allow you to cultivate conversations to share your faith in Christ with others.” This mission is beyond entrepreneurship and a clothing brand; what Derek has created is a brand focused on an eternal goal. The goal that brings others to Christ.
This is a great example of following your passions until you arrive at the pursuit of meaning and creating a company with a purpose bigger than yourself. Derek Dahl combined his love for sports and his faith to serve a bigger purpose than simply selling athletic clothing
I love that he followed his passions and was able to combine them. I especially like that he was not discouraged from putting religion into his product. where we live in a world now where you can easily be criticized for such actions. I also like that he has full meaning behind the symbol.
I find it very interesting that he took so much time and care with creating the logo. His intention was to spark a conversation about Christ with the logo and he has done a great job with that! This is a very interesting and innovative mashup of ideas!