Tiktok has taken over social media since 2020 when the Pandemic started, and while many young entrepreneurs were struggling to get their businesses out there, Tiktok came to the rescue by providing practically free advertising to the young businesses. For “All things Lilly Ann” Tiktok aided her in promoting her new business. Lilly Ann works to bring positivity to her community through her typography business where she designs sweatshirts, chalkboards, planners, and stickers all featuring hand-drawn quotes. All this young entrepreneur took was a new innovative idea and some social media exposure to build a beautiful small business.
Social media plays such a big role in a business model. Lily Ann uses social media to her advantage in using it to market her product. Even though it was small and in her local community she was able to get the word out and make more profit than ever before. Social media can be bad at times but when used correctly it can be such a blessing.