Allbirds’ Story
Tim Brown is a New Zealand native who has long been involved in the merino wool industry. Brown was fascinated with this material due to its durability, sustainability, and comfortability. At one point, Brown realized that this material would be great for the shoe industry, and that’s when Allbirds was born. Tim Brown then teamed up with renewables expert Joey Zwillinger; together, they invented a whole new shoe that would forever change the footwear industry. Allbirds uses raw, all-natural materials comprised of four main elements trees, merino wool, sugar, and their patented Trino technology, a yarn-like material made from trees and wool. After much refining, Brown, and Zwillinger were ready to launch the
ir first product, the Wool Runners. The Allbirds Wool Runners were designed to bring comfort to the DNA of an everyday shoe. The Wool Runner was a great success and is the primary reason that the startup is in the position that it is in today. Allbirds later produced all different kinds of shoes, disrupting the industry even further. They created running, weatherproof, and boat shoes all of which use their natural ingredients.
More About Materials
First, let’s talk about Allbirds most important material, Merino Wool. Allbirds has teamed up with ZQ Merino to ensure that the sheep used are well kept and healthy. Also, Allbirds has a shearing process that uses up to 60% less energy than typical synthetic shoes. The Tree material used in Allbirds comes from tree farms that are located in South Africa. These farms rely on rainfall to water their farms, not irrigation. This lowers the carbon footprint of Allbirds even lower, and not to mention the packaging, laces, and insoles are made from recycled cardboard, bottles, and castor bean oil. Tim Browns Allbirds had truly done something that had never been done before and, for that, tremendously succeeded. Together with Joey Zwillinger, Brown had truly made a great product that was sustainable, fashionable, and comfortable.
This story is really cool! I love that allbirds uses all natural materials in their products. The use of natural materials is definitely appealing to the younger generation, and the success shows that. Over the past few years, Ive seen allbirds become more popular and it’ll be interesting to see how they make impact the market in the years to come.