At 26 years old, Tim Moxey came up with the basic idea for his now multi-million dollar business: Nuun hydration. While taking an entrepreneurship class at the Tuck School of Business, he was tasked with developing a product idea and a fictitious business plan. As an avid cyclist and triathlete, he had recently become frustrated with the lack of electrolyte drinks that could adequately replenish the electrolytes lost during extended periods of intense exercise. At the time, most stores only carried Gatorade, which Moxey found too sweet with its huge amounts of added sugar. For the project, he decided to explore a product that could solve a problem he was facing regularly.
As a solution, Moxey developed the concept for Nuun: a self-dissolving, portable, sugar-free tablet packed with electrolytes. At the time, Moxey had no intentions of ever building Nuun into a real business. After graduation from Tuck, Moxey held several corporate positions, but Nuun always resided in the back of his mind. Eventually, in 2004, he decided to officially launch the company.
Nuun has been extremely successful among endurance athletes all over the world; it turns out, many other athletes were in search of a better electrolyte drink, just like Moxey. After many prototypes and trials, Nuun grew into the product it is today: a hydration tablet containing essential electrolytes that you simply drop into a glass of water. The tablet dissolves into the water on its own, leaving you with a delicious, refreshing electrolyte drink. Since Nuun avoids excess amounts of added sugar, it is also a healthier hydration alternative to popular hydration drinks like Gatorade.
Today, Nuun co
mes in over a dozen different flavors, from Strawberry Lemonade to Orange to Fruit Punch. Nuun also offers a variety of hydration types, including ‘Sport,’ ‘Daily,’ ‘Immunity,’ ‘Energy,’ ‘Vitamins,’ and ‘Rest.’ With its wide array of products, Nuun offers a hydration option for everyone.
Tim Moxey is an excellent example of a young entrepreneur who used a problem in his own life to inspire a business idea that could solve the problem. He is also an ‘accidental entrepreneur’ who never planned on owning a business. Instead, his passion for the problem led him to success. Young entrepreneurs can look to Moxey as an example of someone who harnessed his own passion to solve a problem through a new product.
I love how this idea started through a simple project assignment in Moxey’s entrepreneurship class! He took a problem that he noticed for himself and that related to his active life and solved it! It’s a great example of how we shouldn’t just brush off ideas that are for class or assignments, but instead continue innovating by developing them further to discover their true potential!