Timothy Armoo is the co-founder and CEO of the social media marketing company Fanbytes. Fanbytes helps brands market on social media platforms used by 13-25 year-olds. Because of the company’s expertise on social media platforms used by Gen Z, Fanbytes advertisements typically outperform traditional ads by 4:1.

Timothy started and sold his own media company at 17 years old, he then used his experience to co-found Fanbytes his second year of college. Timothy has noted that Gen Z has grown up with social media and has a buying power of 150 billion dollars, and so is an unavoidable marketing segment. Timothy Armoo gives this advice:

“Focus on serving the smallest possible market and delight them. It can be easy to think everyone is your customer, but focusing on being incredibly valuable to a small subset of your audience is critical to making you stand out in the market”.

Fanbytes has worked with many companies and organizations including Apple, McDonald’s, and the UK Government. The company has won Timothy Armoo many awards and accolades including:

“Most Influential Person in Marketing and Advertising” – Evening Standard.
“Leading the new school of marketing” – Forbes Magazine.
“Creating the WPP of Gen Z” – Huffington Post.

I think Timothy’s advice is very helpful. It’s great to see a company that is so specialized, successful, and has a clear focus on doing what it’s good at.