Fanbytes CEO Timothy Armoo displays that in the world of entrepreneurship, age is truly just a number. He began his professional career at the age of fourteen by creating a tutoring company and later sold another media company at seventeen years old. Armoo’s experience in that company exposed him to various social media platforms and the advertising on them. This helped him to formulate a unique buisness idea: advertising on social media platforms.
Timothy Armoo created Fanbytes at the age of twenty years old with the intention to innovate upon the advertising industry. In an interview with Forbes, Armoo stated “for too long ads have represented an interruption or intrusion on our daily lives rather than a seamless part of them.” Fanbytes aims to target younger audiences by promoting advertising on social media platforms. They also use the popularity of social media influencers to enhance the effectiveness of their ads. When asked why he focuses on social media for his advertisements, Armoo stated “for me and my age group, our smartphones are where we get all our information, so deciding what industry I wanted to be in was a pretty easy decision.”
Timothy Armoo, CEO of Fanbytes
Fanbytes has been very successful at reaching younger audiences through social media. They currently advertise for large companies such as McDonald’s, Warner Brothers, Tidal, and more. Their primary areas of social media influence extend to Snapchat, Instagram, and most recently Tik Tok. Forbes shows that 60% of people skip native Snapchat advertisements. Fanbytes boasts a 90% completion rate when they are involved with Snapchat ads. Timothy Armoo said in an interview with Forbes that many companies are giving up on advertising in Snapchat while he sees opportunity in that area, simply stating “their mistake.” Fanbytes hopes to take on AR (Augmented Reality) in the future by aiding companies with advertising on the platform. Armoo finished his interview with Forbes by saying “we are a group of 19-22 year olds who are reversing the code of Snapchat and are building a large underbelly business on it.”
Sources:
https://fanbytes.co.uk/about-us/
https://www.forbes.com/sites/montymunford/2018/01/31/fanbytes-cracks-the-code-for-snapchat-ads-and-augmented-reality/#2c7c5c895f63
https://www.forbes.com/sites/edmundingham/2015/10/02/meet-the-millennials-at-fanbytes-redefining-how-brands-market-to-other-millennials/#1acefee172de
Timothy Armoo truly captures the entrepreneurial spirit by continually creating and innovating. I think it is really interesting that he plans on partnering with companies focused on Augmented Reality because it will be a leading industry in the future. Armoo is truly a talented, intelligent young man, and you really portrayed that well in this article.
I am one of those 60% of people who skip right through the snap chat ads, so the fact that Fanbytes is having success with that is pretty great! He really found his target market and found where to make use of his talents! I am amazed he had 2 businesses before the age of 17, he is not afraid to let his young age stop him.