Toby Turner (Tobuscus) is your typical goofball who makes cheesy videos with his friends, but when he started uploading videos to youtube, he never imagined that it would make him a millionaire.
Toby started making videos for Youtube in 2006. On his first channel, “Tobuscus”, he made spoofs of popular movies, funny commercials, and did crazy things with his friends. He soon became one of the most subscribed to channels on youtube. Toby realized quickly that he could make a lot of money from youtube and became one of the first youtube millionaires by getting sponsors, allowing commercials at the beginning of his videos, and by selling merchandise.
Toby had an eye for what youtube trends were coming. He created a second channel simply called “TobyTurner” when vlogs(video blogs) were becoming popular. People tune in daily to see his vlogs and it brings in a lot more revenue. Toby was also one of the first Youtubers to see a big shift in what videos people were starting to watch. Watching people play video games on Youtube was just starting to become a huge trend on the internet. Toby saw the opportunity and created a third channel called “TobyGames”. TobyGames has over 6 million subscribers and has an average of 200,000 views a day. Combined, Toby has over 15 million subscribers and more than 3.2 BILLION youtube views on his 3 channels.
Besides being an entrepreneurial wiz on Youtube, Toby has used his internet fame to earn him appearances in commercials for Cartoon Network, have two big films roles in the movies “New Low” and “Smiley”, and earn a spot as a series regular in the TV show “Annoying Orange”. He has also started writing a book series based on his popular show on the internet; “Tobuscus Adventures”.
Like many other youtube stars, Toby Turner has found his passion in video making. He continues to look for future trends and is always looking for new ways to please his fans, make a profit, and have fun at the same.
Toby had an eye for the adjacent possible. When new mediums arrived on the market a myriad of possible avenues opened up to him. His creative style allowed him to adapt himself to this new media and innovate his own style. It is very interesting that someone so creative could have market expertise and be able to seize revenue opportunities where they appeared in the adjacent possible.