Seán William McLoughlin, also known as famous Youtuber Jacksepticeye, is a popular Irish content creator known for his video game Let’s Play but also his coffee brand “Top of the Morning.” Seán McLoughlin has been a very influential man who started his Youtube journey back in February 2007, and this will be covering his life and how he has made such a successful brand.
Seán McLoughlin was born in early 1990 in County Offaly, Ireland, where he was the youngest of 5 siblings. Seán McLoughlin graduated high school in the early 2000’s and decided to make an indie heavy metal band around the same time named “Raised to the Ground” and to pursue college at Limerick, Ireland, for music technology. In the 2010’s he had decided to later drop out of college 2 years in and started making videos on Youtube around 2012. He explained in the past that his inspiration at the time for starting Youtube was because he admired two Youtubers named PewDiePie and Markiplier, who later down the line they all eventually met many years later and became best friends. Jacksepticeye didn’t see too much popularity till he had entered a competition and was one of many who won and received a shout-out from PewDiePie, where he jumped from 2000 to 15,000 subscribers in one day, and not too long after Markiplier had noticed him and stated he made entertaining videos, and that was the start of his first collaboration with him, which only built his career even more. Seán McLoughlin decided to go back to college and complete it in 2014 and had over 1 million subscribers.
Seán McLoughlin announced his first company in October 2018 named Cloak, which was a clothing brand with Markiplier, where he was CEO, and was extremely successful but had later in 2020 stepped down to pursue a different business idea. Seán McLoughlin’s second company is Top of the Morning Coffee, which had a launch date of June 1st, 2020, but was pushed back due to the uprising pandemic. It eventually launched on June 15th, 2020. Top of the Morning has been extremely successful, selling out all the time and has been reviewed as quite delicious, and Seán McLoughlin himself has been seen drinking it all the time. They come out with new flavors and are quite healthy, being ethically sourced and fully organic, and a percentage of every sale goes to the Crisis Text Line. This is Seán William McLoughlin’s successful story, and it seems he still has many years of success on his hands.
This is such a cool and detailed story! He seems to have had a very interesting life. He seems to have many talents in different areas of life which I think benefitted him when he created his business! I love coffee so it was super interesting learning about his business and how it came to be. I want to try it to see if the coffee is as good as he makes it seem. I also really like that the coffee is ethically sourced! I feel like McLoughlin might have a few more good ideas up his sleeve since his previous ideas were so successful.
Gabriel, great work with your post! One thing I think a lot of people ignore is the fact that YouTubers are entrepreneurs, even if they make funny videos. The influencing space has grown so much in the last 10 years, and I think it is awesome that YouTubers such as Jacksepticeye have made so much money, and yet continue to make videos and use their influence for good. I enjoyed reading this, so thanks for sharing!