Carson Grill and his father founded Touch Up Cup, a simple and innovative solution to traditional touch-up paint cans. The motivation for starting this company was brought about when Carson, along with his Dad was trying to fix the paint on a wall in their house using some leftover paint, only to discover that it had gone bad. This prompted them to conceive of a new plastic cup, with a metal mixing ball that helps to preserve the touchup paint for significantly longer than traditional cans. Carson’s product provided a new take on a familiar product and he is inspiring due to his ability to make an idea a reality and then convey that idea to investors like those on Shark Tank in a concise and coherent manner.

Carson has a remarkable ability to captivate his audience and demonstrates a level of passion and knowledge for his product and his company that few others, especially at his age possess. It is admirable that Carson recognized a need for a different product and from there was able to iterate and craft a unique solution to a decades old problem. This level of creativity and ingenuity is unprecedented and thanks to Carson’s shrewd business skills, he and his company have been able to thrive.