Karina Sudenyte, a 22 year-old BA studying for a BA in business management, and Maciek Kacprzyk, a 25 year-old with two masters degrees in law co-own an extremely environmentally conscious fresh juice business, Get Wonky. Their aim is to cut down on the astronomical number of fruit thrown away into the garbage. The fruit and vegetables used are not viable for the produce markets because they are “defective”. Get Wonky takes produce from the growers that would otherwise be unusable due to being misshapen or discolored and makes them into a desirable product. They do this by juicing and bottling the “defective” produce using Grandma’s recipe in 100% recyclable glass bottles and sustainable catering pack to reduce plastic waste.
I really appreciate this young company because they center their business practice around environmental sustainability, which the marketplace is in desperate need of. Their mission is to “Give wonky fruit a chance”. More specifically, they aim to produce delicious drinks, support growers that can’t shift wonky produce, reinvest all profits into saving more fruit, and reduce food and packaging waste.
https://youtu.be/2qBRATOAib0
The fact that the owners found a problem and then created their product was clearly seen. They saw how many fruits and vegetables are regularly thrown away and created a solution to that problem. This is a major part of entrepreneurship and is something aspiring entrepreneurs need to do. Nice post!
What a great solution to an overlooked problem. Many people only care about paper or plastic waste, but using defective fruits is brilliant to capitalize on due to the cheapness of purchasing it!
This is smart and super practical. At apple and fruit orchards especially ones where people can pick fruit themselves, tons of fruit is wasted. If it falls on the ground most people won’t eat it even if it is perfectly fine and safe to eat. They are making a profitable business out of something everyone else normally throws away
This is such a great way to not waste food! I worked at a resort for the summer and was saddened by how much food is wasted and thrown out each day! I love to see entrepreneurs like this that use what is already there rather that create another whole new product.