This elegant young woman has rethought the process of sourcing goods and building collections of products. Mehera Blum of Blumera travels all around the world working with local artisans to build up her brand of luxury handbags, jewelry, shoes and more. She is dedicated to providing a unique and quality products for her customers to appreciate and treasure. Shopify gives her the platform and tools she needs to connect with and provide for her customers in the best ways possible. She recalls one experience she had while she was traveling on a plane the woman next to her loved her bag so much she requested to buy one on the spot, so Blum was able to get her credit card information and add to the woman’s life in a valuable way.
It is women like Blum who inspire individuals to make their passion a reality, to create worth in someone else’s life. She has found the way to do that is through building relationships with not only her customers but also with local artisans around the world. She supports them and provides exposure for them as she collects their pieces to provide for her customer’s unique tastes. She has definitely differentiated herself with the personality and heart of her brand.
If you’re looking for some inspiration in creativity, a neat gift or maybe a new, lovely laptop case, check out Blumera!
This is an example how the r-directed brains are crucial in entrepreneurship. She had to use the resources around her and allow for collisions of ideas with the artisans to create her bags.
I believe one of the best things about the increasing interconnectedness of the world is allowing the local products created by people without a way to market them to a large audience to be able to now share their gifts with the world. For the first time parts of cultures around the world are able to have a global audience. I think it is great that Blum has found a way to have a successful business and also help in facilitating interactions that wouldn’t normally occur. This really goes to show that there is a market for diverse goods inspired from around the world, you just have to be able to find it.