Travis Scott is a secular rapper who grew up in Houston, Texas. Scott comes from a family of musicians and started playing the drums at three years old and continued to learn more and more about music as he grew up. Scott attended the University off Texas in San Antonio until he dropped out to focus and pursue his dream career. Travis Scott’s music started getting a lot of intention and suddenly, he was one of the most popular rappers. Scott’s story however, doesn’t end there and it hasn’t been a simple world of success with music. He showed an entrepreneurial spirit and mind with how he branded himself.
Travis Scott is very famous for his music, but he has used that popularity to expand into other areas of earning revenue and popularity. Scott has done several collaborations with Nike, designing shoes and clothes that have become sought after and very expensive on the resell market. His shoe designs have been super unique, even for Nike. Scott took a classic Jordan Retro 1 high and made the swoosh bigger, but then flipped it backwards and people fell in love with it.
Fortnite took the gaming world by storm and Travis Scott realized this so he seized an opportunity and performed a virtual concert in the game for more than 12 million viewers. This concert in the game was completely free, but Scott made a fortune off of his merchandise line where he collaborated with Fortnite.
Finally Scott also did a collaboration with McDonald’s and created a $6 meal. Scott was able to reach a much younger market with this meal and attract new listeners to his music. McDonald’s chief marketing officer Morgan Flatley said, “His ability to kind of see where culture is going and have a hand in where culture is going is really unique.” Travis Scott has time and again showed an entrepreneurial trait of always being able to adapt and find new ways to make money and attract new consumers to his brand.
It was really interesting to read about Travis Scott’s story! It was inspiring to see how he didn’t let success stop him from working hard. Instead, he let it make him work harder. Additionally, I enjoyed reading about how he wasn’t limited to what he did. Although his passion is in music, he recognized the importance of working with companies that have nothing to do with music.
People often overlook how hard it is to make it in music. Travis Scott had to overcome a lot of obstacles to become a successful musician but he didn’t give up. I have never read about his collaborations with Fortnite, Nike, and McDonalds but it is obvious that even after gaining success and recognition for his music he did not let that stop him from continuing his entrepreneurial tendencies.
I find Travis Scott’s entrepreneurial spirit more impressive in the music industry than anywhere else. Writing good music is so difficult, as the product is completely subjective to every individual consumer. To become as successful as he has is so impressive, and it only makes sense that he would pursue other business ventures to build off of that earlier success. From here, other things will be easier now that he has a media personality to brand off of.
Travis Scott as a musician is pretty good, but the entrepreneurship that he showed by collaborating with these big name brands is really fascinating. Really cool to see how he was able to turn his music fame into the sneaker, gaming, and even fast food industry. Plus the Travis Scott meal wasn’t half bad.