Mous is a fast growing tech accessory company founded by James Griffith and Josh Shires. They have set out to create phones cases that provide not only protection but a design that makes the phone look good.
Where Mous sets themselves apart is the innovation within their phones cases. They created their own shock absorption system that they call AiroShock technology. It acts as a shock absorber that distributes an impact through the entire case and not just at the point of impact. They also went against the norm and raised the front edge of the case to create more of an air cushion between the screen and the ground if a phone is dropped.
They also set themselves apart with their design. Rather than going the traditional path of creating a bulky case, which is the only alternative if you want to protect your phone, Griffith and Shires were able to keep the case compact. They incorporate all kinds of designs and styles to match anyone’s sense of style and personality.
They also had a great way to test their products. They went to extremes to prove that their cases worked, doing crazy stunts such as dropping them from helicopters and from the top of cranes. They even snuck into an Apple store disguised as press to get publicity for their cases. All in all Mous founded by James Griffith and Josh Shires truly is an innovative idea.
What an interesting business! It is so amazing how an innovative idea can become such an undertaking. You did a really great job highlighting the process of an idea becoming a real life business full of challenges and steps to prove to consumers why their product is better than its competitors. Mous took a simple concept and innovated it into a practical tool for the protection of what many people live on, their phones.
Smartphone protection has become super important, especially since the models have become thinner and bigger, let alone more expensive. I’ve actually heard of this brand, so it was neat to learn more about it. Their commercials and advertising stand out. The commercials they do, really demonstrate their product’s protective capabilities in extreme ways.