Who would have ever thought that simple backyard trick shots could turn into a 9-figure business, well Dude Perfect did just that and their story is quite fascinating. The story starts with 5 buddies who roomed at Texas A&M and loved sports. In 2009, the group decided to make a video on YouTube of trick shots that they had made, and they immediately realized they had something special. The video had over 100,000 views by the time they woke up the next morning, so they continued what they were doing and they never looked back. Now, Dude Perfect has over 450 videos and over 60 million subscribers. One thing that caught my eye about the groups is their view of family-friendly entertainment. When you think of your typical college kids making YouTube videos, I bet you don’t think of family-friendly. Something I found interesting was back when they first started, one of the first major companies to try and work with the group was Budweiser. The group turned down, what was probably a big chunk of change, just so that they could stay family-friendly. The group is now turning their brand from the internet to real products. A fund named Highmount Capital reportedly invested between 100-300 million dollars into the group for their expansion. They plan on expanding into a retail store, a streaming service, toys, games, and even its own theme park. The group continues to grow to this day, and I believe this is just the start for the guys and this business they have created will be like the next Disney. 
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I personally watch them and can agree that they are a very inspiring group of people. In fact, I could imagine if you told people about the concept of their idea 30 years ago, they would’ve laughed and told you off. I think that that can help to show that ‘there is more past the horizon than what we can see.’ I also admire that they stay true to being family friendly.