Born in 2001, my brother Tommy Serritella created a brand, “TS Edits”. Growing up, our parents took us to Motocross and Supercross events every year and my brother took a particular interest in the dangerous and thrilling sport of dirt bike racing. Little did he know that what started out as a hobby of film and photography of local dirt bike tracks would eventually become a thriving business.
Tommy would regularly go to the tracks with camera in hand and a vision. Rain or shine, he would take beautiful pictures and clips of local riders, edit them to perfection and post them on YouTube and, eventually, TikTok. Inevitably, the riders came to know my brother as he tagged them in his videos. As his skills were honed and his name was familiar, riders were soon paying him to take pictures and make videos of them. Tommy’s internet following grew, loyal customers spread his name and he expanded his reach to different racetracks. He made merchandise that both family, friends, and clients alike bought, ranging from sweatshirts to car stickers.
After two years of college for a video editing major, his New York based business took a turn for the better when he got an email from a company all the way in California. The company running the YouTube channels of two of the biggest names in Motocross racing, the Reed family and the Deagan family, wanted to hire him as an editor and videographer. Within a month, his housing, car, and job were set up, and he moved to California. While simultaneously working for this new company, in his free time he grew his own business, networking and even getting close with the Reed and Deagan families themselves. Now, he plans on making a move to North Carolina with the company and the families to continue growing his skills and following.
This self-taught and creative entrepreneur saw the opening for use of his talents in the Motocross community, a community he holds a passion for.
I love that you featured your brother. Usually, blog posts feature well-known people who seem distant, but entrepreneurs can be people you know well.
It’s amazing that he started with a hobby and–by honing his skills– he made it a business. He created his network simply by being friends and then expanding it to social media.
It’s amazing that you wrote about your own brother. The way that his business idea came from his talents and hobbies makes it even better.
This is an awesome story. Creating is what he loves doing, and he is now able to make a living out of it. What an incredible story. I think it shows how just a little bit of upfront work can take someone so far in life. All the best to him!