I first heard of Tyler Haney and her company Outdoor Voices from an article on forbes about it.  Outdoor Voices is an athletic apparel brand that has grown in popularity with it culminating in getting Haney on the Forbes 2016 under 30 list of top entrepreneurs.  In the article i read it talks about Haney’s journey all the way back to her home life growing up.

She grew up in Boulder, Colorado where she loved to hike, play basketball, and hurdle. She did not enjoy the usual messaging on spandex clothing that consisted of words like harder, better, faster, stronger. Instead of going to run track in college she took a gap year before deciding on a business school in New York City. While there she became obsessed with technical materials and learning the science behind raw materials and how they work with your body in different states of sweat.

This was the beginning of her interest in making her own clothing line.  She used up all of her savings and even some of her families and friends in order to launch Outdoor Voices in 2013.  Instead of the usual neon colors or shiny spandex she intended for her clothes to not show sweat during exercise. She is going after a market that more enjoys activity rather than making everything competitive. She calls her customers people who are active but not defined by it. She opened her first retail store in 2014 in Austin, Texas where her brand is headquartered. Since then she has opened a few more and hopes to continue to grow and succeed as a young entrepreneur.