Tyler Okonma, also known as the two-time Grammy winner Tyler, The Creator is from Los Angeles, California. Tyler is well known for this role in the music industry for his albums like IGOR (2019) and Call Me If You Get Lost (2021). In recent years, Tyler has expanded himself to other areas such as a fashion and working alongside producers like Pharrell Williams and Kanye West.
Golf Wang was released by Tyler in 2011, showcasing shoes in bright colors and t-shirts with wild fonts. Every season, there is a release of new designs and even referencing his albums if it has been released that following year. The website has been a success for Tyler, so much so he then went on to release his second clothing brand: Golf Le Fluer.
Golf Le Fleur is a “luxury” brand that sells perfume, loafers, and expensive luggage. This matches his personal taste in fashion which is old money. The brand is supposed to be for everyone Tyler says and that he had been wanting to expand more than just being a producer but to now enter the business world just like his friends Pharrell.
Tyler is currently working on an A24 film along side actor Timothy Chalamet and is working on the soundtrack for the film.
Here’s a clip a couple of years ago talking in an interview about his past projects with his last album and plans for the future:
Frances, good work with your post. Tyler, The Creator has definitely been influential in today’s culture, pertaining to both his music and fashion choices. The road from music artist to fashion has been seen before, so I would be curious to check out more of what Tyler’s specialty is and what his specific market offering is. I enjoy reading about entrepreneurs I know about, so this was a good read!