Lewis George Hilsenteger and Jack McCann founded the YouTube channel Unbox Therapy in 2010. Today it has over 18 million subscribers. In order to make their channel in to the influential brand that it is now they upload several videos per week of the unboxing, setup, and initial use of tech products. While they initially had to purchase all of the products reviewed themselves, the majority of unboxing are now of units sent to the channel by brands seeking publicity through Unbox Therapy’s large tech-loving viewer base. Through sponsorships, endorsements, and ad revenue the channel has grown to an estimated net worth of over $50 million.
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It’s cool how once you build a big enough platform that businesses will pay you to use their product. Unbox Therapy is probably not making the biggest part of their revenue from YouTube anymore. They probably make their biggest revenue share from their audience and companies paying them to use their product.