“Unnecessary Inventions” is a line of inventions made by Matthew Benedetto that is largely satire based. His goal is to make creative inventions that serve very niche problems people face in their everyday lives that are ultimately not a big deal, such as getting your clothes wet when doing the dishes or applying sunscreen on your back by yourself. The main focus of these inventions isn’t for people to buy them, but for people to laugh at how specific the problems he solves with these inventions are. This idea has become a huge success as Matthew has accumulated over 5 million followers on Tiktok. This is an example of someone using their passions and turning it into a business. Matthew has a huge passion for inventing creative devices, and has been able to turn this passion into a very profitable business. What I have learned from this example is that it is possible to start a profitable business by simply doing the things that you love, which ultimately leads to your job not even feeling like a job as you are simply following your passions. Matthew had had a passion for inventing his entire life and was able to turn that passion into a profitable business.
Wow this is a very specific, yet interesting concept and business model. The idea of creating and product and using it to kickstart a social media brand is extremely creative. Also not only does he create revenue from his tik tok, but also from the products themselves. He even has a fanbase to support buying these products, it really is just a well thought out business plan.
I love how original this idea is. It’s a business within a business. No one would think to create a business that doesn’t sell what it says it sells and instead seeks to make people laugh and gain a following through that. Instead of selling his actual products, he sells comedic social media posts and I think that’s pretty smart.