Today many millennials are focused on their health and fitness and entertain the newest fitness or eating fads. Many struggle with their journey of fitness in a world that fast food is on every block, more so, fast food is so cheap. How is it that a salad can be upwards of $10, meanwhile, you could get a big mac meal for less than that! Unhealthy food is unfortunately more attainable. Until Farmer’s Fridge was invented!

Farmers Fridge is actively working to combat this struggle, and putting fresh produce filled meals into vending machines. Another struggle with unhealthy food is that they aren’t fueling your body, it is only temporarily providing fuel. Foods such as salads and sandwiches are more sustainable for the body. Farmer’s Fridge provides wraps, salads, and more made all from scratch with the freshest produce for only $7 a meal. Many wonder about the question of waste, but as the company grows they will find patterns in the day and be sure to cut out as much waste as possible. With fresh produce, they may wilt but as long as they are edible they will donate those to community food services. So far they created vending machines in big cities such as Chicago and New York City, targeting those on their lunch break and outside of gyms!

I think this is a great idea and encourages the movement of clean healthy eating. The biggest problem  I think Farmer’s Fridge will have is the wilting of food quickly because they pride themselves off of the “Freshness” they provide. I really think this idea will be successful and has a target audience that is only growing!