Frozen yogurt over that past decade has become a popular dessert for Americans. Veronica Tessler hopped on the trend and created a company located in Iowa City. She noticed what was on the horizon of trending desserts and created a successful business. Through giving back to the community and working with locals, she created a strong name to her company and brings in many devoted customers.

Tessler understands what her customers want, and she gives it to them by constantly bringing in new toppings and frozen yogurt flavors. When the problem of not getting customers in the winter arose, she added hot cocoa bombs to the menu so customers could enjoy something warm during the cold weather. She innovated a way to keep revenue up during the winter and found a way to increase sales. Tessler demonstrated adaptation during covid by transforming her shop into a walk-up window and delivery service so she could continue selling to the public. When the money began flowing in, she hired more employees, bought more frozen yogurt machines, and established more locations. After reading an article on Vanessa Tessler, I learned how someone began with an idea, and with determination and focus, turned that idea into company that tops all the other companies within its market.