Brian Lee is the founder of Label 428 which is a food social media agency. Label 428 focuses on Social Media and Content Marketing within the food industry. They accomplish their goal of bringing restaurants to life not only in person but online as well. Lee wanted to pioneer restaurants with the new trend of content marketing he did this by starting with a small target market in his last year of college. His small target market in the Kensington market area of Toronto. His business really took off when his first company he worked with blew up with a social media presence, especially on Instagram. Lee really pioneered a small segment of content marketing with restaurants in the social media forum. He is constantly looking for new ways to reach target markets of restaurants through the use of social media and innovating new areas and platforms.

Lee really inspired me by proving that there is always something to pioneer or be the first to make known. I really think that there is huge areas of untapped potential in every market. Lee’s principles of following what got him to his current position and staying true to Label 428’s brand is something that I see as extremely valuable. He is not trying to do too many things at once. Overall, I see Brian Lee and his company as a true inspiration to continue to innovate and think of the problems that not only people face but businesses as well.

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