Young entrepreneur, Jordan Robbins, at the young age of 23 began her own business; REVLY Sport. Robbins, who graduated from La Costa Canyon High School in California found herself on the beach quite frequently. She recounts memories of her confidence being shattered by the surrounding beach bodies. Robbins had one goal: to push back against body shaming.
Robbins created the swim suit company REVLY Sport that symbolizes self confidence with your own body. REVLY strives to help women feel comfortable when they’re in their swimsuits. They provide a mix of two-piece and one-piece bathing suits to pick from. Robbins tells customers to feel free to mix and match her suits (if you purchase two-piece suits) because each is designed to match well with the other suits.
Robinns started REVLY not to just sell swim suits but to begin a revolution. REVLY allows women to recognize the brand they wear on other women and know that each of them are part of this revolution. The brand is not just a stylish fashion choice, it’s a lifestyle choice. The people who wear REVLY suits are claiming that they will not stand for body shaming and will be determined to stand up for other women who feel poorly about their image. Robbins not only began her own business she began a positive social revolution for all women.
This is a great example of creating a business around a current trend of empowering women. Robbins has a great mission, which should help her business grow successfully. Her company is a lot more meaningful to women than some other swim suit companies because there is a special significance behind the brand name REVLY .
Wow! Robbins was able to create a company with a gap in the market, create strong mission statement, and their products can be mixed and matched. I think that because REVLY products are for a good mission, people are willing to pay a little bit more for there products. I looked at the REVLY website and it was cool to see that their mission statement was reflected through the advertising to the average woman.