There is no question that I always have room for dessert. Cupcakes are known for being delicious individual desserts that are great for almost any occasion when you don’t want to get messy cutting up a cake. The problem with cupcakes is that they tend to fall or role around if you are transporting them somewhere…How could you transport and ship cupcakes without disappointing the customer?! Solution? Put the cupcake in a cup (or a jar)!!! This is exactly what a mother and daughter came up with for their growing bakery. Tracey and her daughter Dani now have a 20 million dollar business selling cupcakes in jars! Who would have thought?!
This duo has been seen on the show SharkTank and they even won over Mr. Wonderful himself.
Focusing specifically on the millennial in this duo, Dani says not many 25 year olds have the privilege of owning a multi-million dollar company. I would go further to say that most people don’t see that much revenue in a lifetime.
Dani has proven that providing simple solutions can be the most elegant and effective business strategy. It’s new. It’s different. It’s tasty. And most importantly it sells. Dani also has an edgy style which is probably what gives a personal touch to the company’s name. Wicked Good Cupcakes got its foothold by making wicked good cupcakes…but the niche of being able to put it in a classy jar and ship it anywhere just opened up a whole new level of customers they couldn’t reach before.
Dani and her mom are a team. Dani, as a millennial entrepreneur, was able to offer a newness to the family recipes that I’m sure her mom aided in concocting. Their website is welcoming and enticing…which makes me even more curious to see how tasty these cupcakes are. I might just have to give into my sweet-tooth and order some. (It does look a little pricey though…so maybe I’ll save the order for a special occasion.)
I saw this pitch on shark tank and I loved the idea! Cupcakes are amazing because you get to eat a cake and not get fat. I think the idea of purchasing a little cake in a jar is probably the ingenious and cute idea I’ve ever seen in the food industry. This is an awesome story, thank you for sharing.
This is a really interesting idea! It’s surprising to think that people are willing to pay more money for a cupcake sold in a jar. Although the cupcakes are more expensive, people must really value having cupcakes that won’t be ruined during transport.
This idea is so wonderful because it appeals to the little bit of a child-like heart in everyone. Not only is a cupcake in a jar innovative- it’s also less work! They set themselves apart by creating a different eating experience than other cupcake competitors. Someday when I’m not a broke college student, I think I’ll give them a try. 🙂