Keeley and Erika, two friends from Oregon, were in college and both had one thing in common: they loved Peanut Butter. When they had run out of peanut butter all together, they started making their own peanut butter with fresh peanuts and a new food processor. However, they didn’t stop at mashed nuts, they proceeded to add and experiment with every conceivable ingredient in their pantry. When their friends told them what they had was too good to keep to themselves, they started selling the peanut butter. The product went into retail in 2011 and flew off the shelves. The girls appeared on Shark Tank and recieved a $50,000 investment from Barbara Corcoran for 35% of their company. This has proven to be a good business move because they have skyrocketed in sales and are branching out to other products.
These look delicious. I am fond of the spreadable nuts. I also love stories about people staring businesses when they’re in school or some other assumed, “less than ideal” situation. People offer up so many excuses to themselves and others for not just starting, and this negates that. 🙂
I love how they were in need of peanut butter, so they made their own. It truly exemplifies how great ideas come out of a need.