When it comes to young entrepreneurs, I try to find people that intrigue me. Staying within the topic of sports or fitness really catch my attention. Someone I found interesting was Will Ahmed, Will was the creator of the WHOOP band. If you haven’t heard of WHOOP, it is a fitness tracking device that tracks your activity levels and sleep. WHOOP is not like your typical Apple Watch or Fitbit though. WHOOP prides themselves on its Quality and attention to detail on tracking your goals. As said in an interview from founder Will Ahmed, “To unlock human performance. We believe every individual has an inner potential that you can tap into if you can better understand your body and your behaviors. We’ve built technology across hardware, software and analytics designed to continuously understand you.” This is the mission from WHOOP. The band blew up when famous athletes like Michael Phelps, Lebron James, and Patrick Mahomes started to rock the band. Fun Fact, Patrick Mahomes has worn the band in every NFL game that he has played in since his partnership with the company. The thing that I found that makes WHOOP different than any other health tracking device on the market is its ability to make the user as healthy as possible. Even though these top-level athletes wear the band, doesn’t mean that someone who just works out two times a week can’t wear the band and get the same benefits. The band helps whoever wears it and maximizes your health. As you can see I thought Will Ahmed was a great entrepreneur to pick for my fourth blog post.
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Yeah, this is pretty cool. I’m big into fitness training, supplements, and gear that supposedly improves my performance. I currently use a Garmin watch for tracking, but everyone’s different. I’ve never heard of WHOOP, but their partnership with Lebron, Patrick Mahomes, and Phelps is insanely impressive. Popularity and association with popular icons can propel a business to astronomical heights.