Sofia Overton was like most young girls; bothered by the lack of pockets in women’s pants. At her dance team practice nights she noticed her friend placing their phones into their shoes to keep them secure. She wanted to provide her friends a safe and secure way to hold their phones while they danced and engaged in intense physical action. At the ripe age of thirteen she designed a slick and subtle sock pocket. This pocket design was durable and slick. Hiding in plain sight she created her own line external pockets which would safely and securely hold one’s phone. She started the company Wise Pocket with $5000 of her savings. She manufactured these pockets and sold them to athletes and women who’s clothing proved inadequate.
After some initial success Sofia went to meet with the Sharks. After some negotiation, which she controlled and manipulated, she walked away with 35 grand. She celebrated a few more years of business. But in 2020, with the start of the pandemic, Wise Pocket went under. What specifically happened to the brand Wise Pocket is unknown. But it like many other shark tank startups collapsed at the start of the pandemic. Presumably the struggle to obtain products and manufacturing issues were the cause of its closure. The last thing Wise Pocket did publicly was to encourage its shoppers, via Instagram, to wear their masks and stay safe. Currently Sofia has no known online presence which is a disappointment to many of the fans who loved her products.
This is such a valid problem that needed to be addressed! It’s incredible that she was thinking she could solve it at the age of 13 years old. So unfortunate that she couldn’t keep it up through the pandemic, but still impressive to have won Shark Tank.
Yes!! I love pockets! I think that is such a brilliant idea. I am impressed that she used her savings to start this company, she must have had a lot of faith that it would work. Going on Shark Tank would be very intimidating but if she was able to control and manipulate that is the sign of a fantastic young businesswoman. I am sad to see that it did not work out for her. Is there a chance she is working underground with pockets?