Wise Pocket Products was founded by Sofia Overton. Sofia was only 11 years old when she as able to recognize a problem that plagued you active girls across the nation. By observing different actions taken by different people close to her she realized that there is a market for Wise Pockets. Her first product was a pair of socks that has a pocket on the upper part of the leg and cuff area. The thing that impressed me most with this young entrepreneur is her ability to find a problem that no one was looking for and be different form the rest. Other people are obviously making socks, but no one is making socks like her. This ability to be different has set her apart from other brands and is what allows her to be successful in an extremely competitive world.
Not only has this young entrepreneur made a splash in the sock business with her idea of adding wisely placed pockets to help these active girls, but she has also made a product line of leggings with a similar use. What inspires me the most about this young entrepreneur is that she came up with a simple product, with a simple design, and has simple branding while being successful. The fact that you do not have to become the next Bill Gates in order to be successful is what shows that the little guys often win too.
After reading this story of Sofia Overton it is crazy that a simple idea can become so successful. Sofia had a simple problem in her life and many other girls had the same problem and through observing people around her, she came up with a simple but effective solution. Sofia was a young girl when she founded Wise Pockets but it goes to show that even at a young age she was thinking the way an entrepreneur thinks. She did not see the problem and stop there, she found a solution.