Future Wpromote Founder and CEO Michael Mothner was in an interview for an analyst position at international investment bank Goldman Sachs when he was queried by the interviewer why he, as the owner of a growing and successful SEO company started in his dorm room as a sophomore college student at Dartmouth, was applying for a analyst job at an investment bank instead of expanding the company that he had started. Mothner was initially flustered, but then realized that the interviewer had a great point. He promptly thanked the interviewer and walked out to grow Wpromote into the industry leader that it is today.
Mothner started off in the formative years of the search engine, when future powerhouse Google, Inc. was just coming into strength. Wpromote’s ability to adapt to the constantly shifting world of search engine optimization was a credit to Mothner’s dedication to entrepreneurial flexibility and adaptability in his business. Initially using his unique SEO strategies to push his website to the top of relevant searches, he discovered a whole new market in applying his strategies to leverage the power of Google’s pay-per-click advertising model (Mothner recognized the growing power of Google’s search engine and tailored his services to match) by applying PPC campaigns to Wpromote’s clients.
Sales immediately rocketed for his clients, leading to the spread of his business through word of mouth and his top position on google search which initially started Wpromote on the track of SEO. Wpromote now boasts a plethora of Fortune 500 clients, most notable of which would be HP (Hewlett Packard). Sales have grown to the tens of millions, and Wpromote is an industry leader in the SEO/PPC campaign market. Mothner’s ability to recognize opportunity and jump on that opportunity, whether it be the risk of starting his own business instead of taking a stable job, or jumping into a new internet market instead of staying in already established markets, has made him the outstanding young entrepreneur he is recognized as today.