https://www.bianchicandleco.com/
Can you make people more positive with just candles? Nic Bianchi from Nebraska was able to find a way to do just that at age 12. When Nic got his first candle-making kit at age 12 he found a passion of his in making candles. He combined his love of science and candles together to make the best soy candles and created the Bianchi Candle Company. In 2019 Nic appeared on Shark Tank and would soon begin selling his candles on amazon.
Here we see a mashup of interests, Nic puts his passion for science and candles together to try and make the best soy candles. We also see two major ways he is separating his candles from the competition. He first has a catchy slogan is “Yes, You Candle” in which all his candles are named after positive things which are Nic’s main goal is to help spread positivity. Nic also has a line of candles to support first responders and some of the proceeds go back towards each of the first responders to help fund them. A new candle he has is for health care workers and some proceeds go towards helping hospitals combat Covid-19.
It is interesting to see how Nic Bianchi used a mashup of interests to develop a successful business. Science, candles, and positivity don’t seem to mesh in an obvious way but Nic made it fuel his work. Very interesting article!