The Chopra brothers, born and raised in Los Angeles, were exposed to the city’s vibrant fitness culture from an early age. Growing up, they participated in various sports and developed a keen interest in weightlifting and bodybuilding. This passion for fitness became a significant part of their lives, shaping their future career paths.
Their entrepreneurial journey took off when they identified a gap in the market for fitness apparel that seamlessly blended style with functionality. They noticed that most workout clothes on the market lacked the perfect combination of aesthetics and performance. Inspired by their own struggles to find suitable workout gear, Gurmer and Robby decided to take matters into their own hands by displaying their entrepreneurship skills.
In 2015, they founded YoungLA, a brand that aimed to redefine the fitness apparel industry. From the start, their vision was clear. Create workout clothing that not only looked great but also allowed athletes to perform at their best. They poured their hearts and souls into designing and producing high-quality, innovative activewear that met the demands of their fellow fitness enthusiasts.
YoungLA quickly gained a devoted following thanks to its commitment to quality, functionality, collaborations with many influencers, and a modern aesthetic. The brand’s success is a testament to Gurmer and Robby’s dedication to their entrepreneurship skills and their genuine love for fitness.
Today, YoungLA stands as a testament to the entrepreneurial spirit of Gurmer and Robby Chopra. Grossing a worth of over 15 million dollars, YoungLa is one of the most successful brands in the fitness industry to date. The brothers’ journey from fitness enthusiasts to successful founders of a fitness apparel brand is an inspiring story of passion and innovation as they continue to expand their brand and inspire athletes worldwide. This is an inspiring pair of brothers to watch, and I personally can’t wait to see what the future holds for them.
I love the Chopra brothers’ story! They found a super niche market and have really ran with the idea. I actually know someone who wears these clothes and he loves them! I also struggle with this problem as a runner, not a bodybuilder, but can totally relate to not having “stylish” performance gear. There are so few people that make functional fashion, so I’m genuinely excited to see this brand’s growth!
This is a great story of two people who found the pain that the fitness industry had. And the fact that it was something that they were passionate about make them the perfect candidate to make this brand. I have some YoungLA gear and really like it too. they really have succeeded in finding a need in a niche market.
Very interesting and great story on how they were able to create YoungLA(by finding a gap in the market for fitness gear). I have checked out their website and they really do emphasize style and performance. Their clothes are extremely unique, with designs different than most other fitness brands. Interesting to see how they were able to come up and expand upon their idea. Great story!
Great post, Ben! It has been cool to see many young people that are sponsored by Young LA and to see how it has grown through social media.