Sam Ward, aged 22, has set up a new micro-brewery in Hyde, England. Sam was familiar with beer and its many styles and came up with the idea with his dad and a close friend. After some market research and a loan, Sam and his partners launched the Tweed Brewing Company. The brewery looks ready for success, with a marketing campaign intended to capitalize on American and British markets.
One major distinguishable trait of Ward’s business is through his use of social media. The Manchester Evening News website states the fact that “The first 20 barrels all selling out purely through word of mouth on Twitter and Facebook”. The use of social media reflects Sam’s attentiveness to younger market segments. By creating tasty beer, Ward is sure to cause a stir within the craft brew world.
It’s interesting that Sam’s company is not a major innovation, but he was able to find the perfect place for it. It goes to show that not all entrepreneurs have to come up with major innovations, just see a need and fulfill it.
I think that Sam was wise in seeing a gap in the craft beer market as it appeals to young people. In using social media as a primary marketing platform, he broke down some cultural walls in the craft beer industry and opened himself up to a whole new market. Too bad I have to wait a while to taste his results!
I love that Sam is really tapping into the powers of social media in efforts to make his company a successful one. It seems like often times people forget that they can do so much with social media if they just put a little thought and effort behind it. Can’t wait to experience this new craft beer! Nice post.
I think businesses that succeed so strongly with social media are inspirational. With so many businesses facing jaded or uninterested customers scrolling through posts, it’s amazing how this company has avoided that pitfall to reach their target market.