Zach King is a well-known media content-creator who began with Vine and then expanded to Youtube and Tiktok as his content began to take off. He is now one of the most followed influencers on the platform of Tiktok. Zach was a filmmaker whose interest in film was sparked when he was 7 years old. His love for creating videos followed him his entire life and didn’t stop when he was denied acceptance to film school at Biola University. Most people would have given up at that point and have believed that was a sign to pursue something else in life. While he did enroll at Biola as a general student, he turned instead to social media to show his videos. Originally, he had sold film editing tips under a different name than he has now, but he began to grow exponentially from there. He won $35,000 from Youtube’s Nextup Creators contest way back in 2011. Advertisements were a big part of how he made his money. King is most well known for his comedic, magical videos that he says function as a “digital sleight of hand.” It takes 25 people to accomplish his videos today, although he had to do a lot of his content by himself during the pandemic. He said that he found his success because: “We’re on the top charts right now on TikTok and our stuff is really different. Hopefully that shows others that you can be really successful, and at the top, by doing something totally left field. You don’t have to do what everyone else is doing. In fact, that’s where people are going to find their strength: By figuring out their niche and really owning it.”
I can’t help but agree with that. Following along with the trends and staying within one’s comfort zone might eventually grow a following, but they will only become a micro-influencer, just like so many others who also replicate trends. Doing something different and innovative, utilizing the unique talents that one might possess might be the ticket to success. Instead of being just one of the dime-a-dozen, standing out like Zach King did could lead to unimaginable success.
Zach King: https://zachking.store/pages/about
Insider article: https://www.insider.com/zach-king-explained-tiktok-star-vine-youtuber-2021-8
top videos: https://www.youtube.com/watch?v=8KDmnwOmtQc
Ive seen some of his work! I always have to watch it multiple times, because I can never figure it out lol. I appreciate the fact that you drew attention to how his work is still different from everyone else in the industry, I had no idea he did it by himself!
I have seen Zach King both on YouTube and TikTok, and I had never thought of him as an entrepreneur until now, so this is interesting. What he does is very cool, and most importantly: original. This originality is what makes any entrepreneur stand out, and Zach King stands out with every video. Actually, if you look at the most viewed TikTok videos ever, 4 out of the top 6 videos are his!