Zach was intrigued with graphic design and branding his freshman year when he took a Dr. Powell’s Principles of Marketing class. He was transfixed with the power of branding and the messaging that visual and graphic designs can communicate to a given audience. After a project in that class where they had to design a logo for the product that they wanted to invent, Zach realized that he really liked brand design and strategic planning. Later on, he took a communications course with Dr. Mobley called “Visual Communications” where they worked on a lot of poster design. This was the class that really kick started his desire to pursue branding and graphic design further and Zach was given the tools by the school in order to learn and teach himself the basics of design. Zach has taught himself the majority of his graphic design and branding skills through reading a lot of design books from page layout design to typography. Zach began to hone in on his skills, and in his junior year, he took a class called Visual Design with Nate Mucha, where he learned more about Swiss design. Swiss design is Zach’s inspiration behind a lot of his design style. Along the way, groups on campus began to ask Zach to make logos or posters for them and he gladly did it free of charge in order to build his portfolio and experience. After a marketing strategy and graphic design internship with Wendell August, the desire to pursue branding and design as a side business grew to what it is now. Throughout his time, Zach has branded many blogs and companies along the east coast. He is currently working with 3 different clients on creating brand strategies, logos, and overall image design that will help the companies convey the message they want to send their clients in the clearest and simplest way possible. To quote Zach’s favorite quote:

“Simplicity is the ultimate sophistication” -Leonardo Da Vinci