Alina Morse who was just 7 years old at the time came up with the great idea of Zollipops. It all started when Alina and her father were at a bank when the teller offered her a lollipop, and when she was excited to accept her, her father immediately reminded her that candy was horrible for her teeth and that is when the light bulb struck. Zollipop started a market of their own, before the there was never a “healthy” candy. Their product consists of all-natural ingredients that are way better for your teeth than the artificial ingredients in your typical bag of candy. I actually have a personal experience with this product. My aunt is an orthodontist and would always carry zollipops with her. Anytime we would see her she would give us these “sugar-filled” lollipops not knowing they were good for our teeth. We later found out about this scam when we were around 13 years old. Zoli Candy has a great slogan that is an attention grabber, cavity prevention. When you think of candy the last thing you think of is cavity prevention, so when you see that slogan with candy you’re bound to stop and look at it. Zoli Candy originally started with lollipops, but they have expanded to just about every candy you could think of. Taffy, caramel, gummies, chocolate, they have found a way to make these good for your teeth. The science behind Zoli is pretty crazy though. They claim that eating one of their products will balance the pH levels and your mouth and balance the acidity, ultimately preventing cavities. As you can see, even at the young age of 7 Alina Morse was able to create a product that has never been on the market before, and it just continues to grow more and more every year. 
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You know, she is pretty wise for a 7-year-old. Most kids her age would not care about the amount of sugar in candy or the affects it will have on their teeth. This is a great idea though and will probably be easily marketed towards parents who don’t want to pay for cavity treatments. This also goes to show that there’s always untapped markets out there. Lollipops have been around for so long it is hard to imagine you could reinvent them, but she did. My only concern is do they taste good. If they taste somewhat similar to lollipops sign me up.