ZOX, also known as ZOX Straps, is a home based business run by the Kuiper Brothers. The product ZOX focuses on is reversible elastic bracelets. With colourful and meaningful designs to go along with every kind of outfit, ZOX has grown more and more popular over the past several years.
Jason Kuiper, the eldest of the 3 brothers, came up with the
idea one day simply as an accessory for the numerous shoes he owned. In 2010, he began by making some bracelets in his home in Arizona and simply wearing them around. One weekend he was home visiting his brothers in Michigan and they both complimented him on them. That night his whole family designed their own with markers and elastic. As time went on, friends began to ask about them and an interest for them became apparent. At this point the brothers began brainstorming and decided to make a business out of this unique hobby. After much research and trials, they found a company based out of LA to print designs onto elastic for them. Once the brothers sat down and built a web sight, ZOX was launched.
Now the Kuiper brothers own a successful business and are pouring out their passion for creati
vity through it. Everyday they brainstorm and make their product meaningful. After designing a new line of bracelets, the brothers produce a specific amount of them and proceed to sell only what they have, making them a collectible. The community of ZOX owners is like none other. The love of the brothers for what they do is apparent in the pure quality and thoughtfulness of their products giving the community of buyers something to be proud of.
Starting as an idea in Jason’s basement, ZOX is now a successful business built on originality.
I absolutely love this idea! Although it seems so simple, it makes a statement! I always see both guys and girls wearing bracelets similar to ZOX, but they always lack design. With ZOX, people now have the ability to sport cool designs, as well as express themselves.
It’s incredible how limited resources and creativity can create a flourishing business idea! They took such a simple resource such as elastic, and made it an outlet of expression and beauty. This business formula can be utilized by anyone and any business. I also love how his family contributed to ZOX, being the companies first customers. They contributed to the company and anyone wishing to design a unique bracelet can too.
I think the greatest advantage of ZOX is the widespread appeal. Almost everyone can use their product, and the bracelets are well designed enough to attract people who might not even wear wrist jewelry. Beyond that, the bracelets are gender neutral so the market is even larger. It also has appeal because each is reversible and designed to be a collectible. The combination of fashion with other aspects like versatility and accessibility sells itself and reaches a market of people who don’t really like jewelry, like me, because I really want some now.