Karolina Laquerquist, A Junior Entrepreneur major and Tennis player at Grove City College. Back home in Pittsburgh during the summertime, she herself is a tennis coach. She began when she was 15 years old. Her neighbor asked her if she could help get her little boy doing something other than having his nose stuck in his science books. Karolina began to coach this little boy and begin to bring out an athletic side of him that neither he or his mom knew he had before. From working with this boy, word spread and Karolina began to get more and more clients. Karolina now has 2 dozen private clients. She teaches on weekdays and on saturdays in the summer. Karolina has learned two important things while running this business. The first one is, the importance of mentors. She gives the credit to her high school coach as the one who taught her how to teach. The second thing that Karolina said she has learned is the importance of taking the Sabbath off. In Karolina’s words: “You need to be able to have a day to rejuvenate so that you can continue to do what you love”. Karolina has turned clients down because of this belief. Karolina’s price strategy is to keep her prices low. She begins each summer with special promotions in May to get clients in, and then also special promotions at the end of August so that she can continue to see her kids up until she has to come back to school. Her advertising for the business started out with email marketing, but now is mostly word of mouth. Besides coaching these kids, Karolina also coaches at a Country Club. What drives Karolina is wanting to give these kids more passion. She wants to bring out the confidence in these kids, and take it to the next level. If you know of any young child who is seeking tennis lessons for the summer in Pittsburgh, look Karolina up on mygcc!