Cristine Rotenberg a Canadian YouTube known as Simply Nailogical owns the business HOLO TACO. She is also a crime analyst, Podcaster, and businesswoman. In 2014 she started doing Youtube to express one of her favorite hobbies, painting her nails. She posted nail design tutorials. As her channel grew, she changed up her content and experimented with other forms of nail art and polishes. Throughout her life, Cristine has always had a problem with nail polish companies and their products. They would not make the formula efficient enough to last long on a shelf, keep a nice/efficient color, and have good performance on the nail. All the polishes she had taken too long to dry, required several coats in order to show color, and did not have enough shine. After years of trying to find the best nail polish brand, she was left empty-handed.
Another major issue she faced was finding her favorite nail polish holo. Holo is small pieces that reflect light to show tiny rainbows.
Due to businesses not fitting her polish needs she created her own nail polish business. HOLO TACO which focuses on creating the best nail polish formulas with the best gloss finish, sparkle, and opacity. Today it is becoming a good contender in the polish market. She has sold many bottles and will continue to grow.