Selena Gomez is famously known for staring on the Disney TV series Wizards of Waverly Place and appeared in other movies. She was also known for being a singer and songwriter with her most popular songs being Same Old Love and Hands to Myself. Now, she is also known as a businesswoman and entrepreneur.

At the age of 29, Gomez decided to launch Rare Beauty, a full collection of makeup, in September 2020. The packaging is feminine yet simple and it is made to be accessible, both in terms of skill and ability. Fans have pointed out that the rounded applicators are designed to be easy for people with arthritis to use. Some of her products include foundation, concealer, blush, highlighter, two different kinds of lipstick, lipliner, brushes, a makeup sponge, and a face mist. She wanted to create products that help people enhance their natural features without altering them. She opened up to reporters while showcasing her Rare Beauty Spring 2022 collection about how her beauty philosophy has changed over the years. She talked about how her past insecurities inspired her to launch a brand that breaks down “unrealistic standards of perfection.”

A major element of Rare Beauty has been its mission to impact, driving discussions around mental health and paving the way for brands and consumers to speak publicly about dealing with pressure, stress, and anxiety. 1 percent of all Rare Beauty sales go to the Rare Impact Fund, the brand’s nonprofit affiliate working to expand mental health awareness and services, specifically in underserved communities.

Personally, I have products from Rare Beauty and will continue to buy from and support her brand because of the story and mission behind it. I have never been into using makeup as a way of completely changing the way I, and I love that she created this brand for the main purpose of enhancing natural features instead of completely altering them like most beauty brands tend to do.