Adelle Archer is the 27 year old co-founder of Eternva, who helps people cope with loss in a different way. Cremation is becoming a lot more popular these days over the traditional burial. After losing a close friend to pancreatic cancer, she wanted to honor her friend by doing something special with her ashes. Archer looked at her different options on the internet and didn’t find anything quite right. However, at the time she was working with a diamond-growing lab, where a technician told her that it is possible to create diamonds from ash. Ashes contain carbon, which is the key ingredient in processing stones.
Here we see how two completely different ideas or hunches came together to form a business. Through an 8 month process, Eternva turns ashes into a customer’s chosen weight, color and cut and mounts it onto a piece of jewelry. Although this seems to be a strange concept, Archer is very smart, as she is waking up a sleeping industry and bringing customization and specialization to the table.
In addition to creating a special product for customers, Archer is able to connect with many different people and learn about their stories. She loves being able to help others with dealing with a loss of a loved one. This is definitely a trending business that will likely grow a lot over the next few years.