Like so most small startups its beginnings were modest. It began in a small garage in Fall of 2009…Here a hugely successful social enterprise was born.
“With nothing more than an old stamp set, a box of clay, and a plan to support clean water projects in Africa, handmade creations emerged and MudLOVE was born.”
The MudLOVE team is made up of artists, makers, doers, thinkers…entrepreneurs. Entrepreneurs with a skill and a passion to make the world a better place: “With ‘mud’ in our hands and love in our hearts, the chance to make a difference is our inspiration to create.”
MudLOVE partners with Water for Good through providing a week of clean water to someone in need for ever ML product purchased. Like many other developing countries, lack of clean water is a huge issue. The Central African Republic is no exception. MudLOVE aims to transform communities and save lives through providing access to safe and clean water.
MudLOVE also has a “Fundraiser Marketplace.” The company chooses initiatives to support and creates a campaign and a customized product to raise funds for that specific initiative.
In addition to providing water, MudLOVE necklaces, bracelets and mugs were designed to be instruments of encouragement and inspiration among people. The goal is for the products to spark conversation. “On the right wrist, a simple word can take on powerful significance.”
MudLOVE craetes products that are aesthetically pleasing…appealing to the millennial generation through the design and the story and meaning they represent. Millennials are bound to make an impact, as they already have. We are drawn to buy products that make an impact on the world, and spark connections with others. MudLOVE products aim to do just that.
The story and mission of MudLOVE carries all the way into how they produce their product.
“Rethink, reuse, recycle: We are solution solvers. In the neverending search for improvement, we invent new tools that still require the careful guidance of human hands. As we strive to streamline production, our emphasis on quality goods remains strong. Every product goes through a careful screening process. If clay gets scrapped, we simply mix it into a new batch. There is always potential for the broken to be made new.”