Ethan is the CEO of Holmes Mouthwatering Applesauce. The company was started when Ethan was still in college and has recently been gaining distribution and financial support. Ethan has had many failures in his young life, as he attempted to start multiple ventures. He started with a candy bar idea, and realized people want something healthy- he then started selling his family’s special applesauce, and it was a hit. The applesauce is all natural and incorporates apple cider and fresh fruit into the recipe.
He is a classic example of someone who started their own business in their home kitchen by just experimenting. He tweaked the recipe countless times and used his own savings for a start up. The way his applesauce is made and packaged appeals to people of this time, as people especially in the millennial generation want things that are home brewed. He plans to have other students help him get his brand off the ground.
A man with a deeply rooted desire for success, seems to have found it. Only time will tell if Ethans’ applesauce can compete with big name companies and their endless resources.