Paloma Burgos is the founder and CEO of her company Lavande de la Paloma, her company produces soaps made with lavender. Paloma was inspired to build her business through her learning about all the different uses of lavender and because of how easy it is to grow the plant since it does not require a lot of water to thrive. Paloma uses her business to reach those who are in medical need, all of her company’s profits go towards medical missions in countries such as, the Philippines, Guatemala, Jamaica, and Uganda. Paloma uses the profits to send needed vitamins to those who do not have access to them. Paloma truly shows the entrepreneurial spirit by seeing a problem and solving it because it is a need and a pain, not because there is a potential profit.

For many, the entrepreneurial mind is seen as looking for the best way to make a profit usually through odd means. However, we know that this is not the case and Paloma displays this very well. The entrepreneur of course cannot sell a product that no one wants or thinks that they need, so the entrepreneur must be attentive to listening and watching for pain. When pain is discovered, especially if it involves something that the entrepreneur is passionate about, they get to work coming up with an innovative way of developing a solution. Paloma was able to create a product that people wanted and that was naturally made and also served a greater cause of serving those in need. As an entrepreneur, she looked to serve and solve pain and dedicated her entire company to serving this cause.

As entrepreneurs, it can be tempting and easy to look only at the potential ventures that will deliver on profit. However, we discover that when that is the only true motivator for an entrepreneur it becomes difficult to truly give your best effort to something that does not see much passion. Our goal should be to look to serve those who have pain and passionately search for ways to solve that pain.