Huda Kattan, to those of you who have not heard of her before. Has built her million-dollar beauty brand for the past few years from her blog that she had. Huda is a 37-year-old who is known as a makeup artist, beauty blogger, and entrepreneur. Huda from the end of her college career, knew that her finance degree was not her end all be all and certainly had different goals in her life. Having a life in Dubai, she started her blog known as Huda Beauty. 
Later on, she then brought her beauty blog to various social platforms including YouTube and Instagram. Her beauty brand started off by selling false lashes that slowly grew into an entire line of makeup products. The lashes were extremely popular throughout Dubai and then became known in the US. Kattan started her lash brand with financial help from her sister. “I told my sister when I borrowed the $6,000 that if I don’t sell the lashes, I will use all of them and pay you for them eventually.” Her entrepreneurial spirit had led her to take this big risk involving lots of money to follow a dream of hers and enter into the beauty industry.
Throughout the past five years, Kattan has expanded her brand with the help of her amazing team as she says. Aside from being a successful influencer, Kattan wants people to know this, “I’ve been put in multiple boxes as blogging and as an influencer and not really perceived as a businesswoman, and that’s something that I’ve really had to grow into,” she says. “I didn’t necessarily plan initially to be the CEO of the company. This transition of being a woman and a breadwinner–it took some time for my dad to get used to that. It took some time for my husband.
I was like, gosh, I’ve worked so hard to be here, and then all of a sudden I don’t know if I feel comfortable being here.” Huda demonstrates several entrepreneurial traits of risk-taking, determination, and a constant drive to always improve or find ways to improve her products. I find her story inspiring since I too have a passion for beauty and I find it amazing how some people are able to turn their dreams into reality and construct a brand from scratch and take pride in it and themselves.
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Kylie Jenner is an entrepreneur that has been noted for her various different business ventures. This post will be dedicated to her Kyle Skin, her skincare line that is still fairly new and constantly rolling out with new products. Kylie Skin was started after Kylie Cosmetics and was an instant success after Kylie had promoted her new brand all over social media platforms. Lots of products were sold right off the release date and time with hundreds of Kylie lovers reviewing her products. It became a quick success and allowed Kylie to grow, yet again, MORE popularity in the beauty community
. As a millennial entrepreneur, finding ways to stick out and make a living for yourself has always been a challenge. Luckily, for Kylie, she already had her cosmetics line, and since skincare and makeup go hand-in-hand, was able to easily promote her skincare. With all eyes watching her, she knew that she could make an impact in the skincare industry and find a way to create her own products at an affordable price, compared to luxury skincare. All products are cruelty-free, vegan, gluten-free, paraben & sulfate-free. All products are also mentioned to be suitable for all skin types.
Kylie is catering her skincare to everyone AND for everyone. As a millennial, Kylie is growing her empire fast to keep up with her other sisters and for now, looks like it is going well. In addition to her new skincare line, she also created a new team to launch her skincare aside from her cosmetics line. This shows her flexibility as an entrepreneur and carefully planning everything out to ensure success, while also taking a big risk in stepping into a new line and launching it.
Emma Chamberlain is a 19-year-old extremely successful entrepreneur. She started off by creating a YouTube channel when she was younger, which started her fame. Quickly, she became a sensation and now has millions of subscribers on YouTube and millions of followers on her other social media platforms. Emma has started selling merchandise to endorse her brand and maintain a connection with her followers on her platforms. 
She has recently started her newest company called, Chamberlain Coffee. This new company that she created was a great way for her to combine her passion for coffee and attach her name to it. After doing some research on her newest company, it is evident that CHamerblain has thought out several details from the design and layout of the company’s website to the packaging of her coffee bags.
She allowed her love for coffee to encourage her to find a way to make it worth her and her followers’ time. She sourced high-quality beans and fair trade and organic coffee beans, which all the different blends of coffees are derived from. Although I have not tried out her coffee myself yet, it does retail for an expensive price but Chamberlain makes her followers know how much love and thought was put into the idea of this company and its products.
Jessica Alba is a successful celebrity who has taken several of her own initiatives in service to her community. She has shown several characteristics that show her entrepreneurial spirit. Jessica Alba was able to take her love for serving her community and growing a successful company from it. She has created a line of products that range from beauty, baby, bath & body, and cleaning. Her large selection of products has allowed her to expand her empire beyond just a single product line. All products sold by Honest Company are honest since they are all free of non natural, harsh chemicals. From personal experience, I can say that the cleaning products offered by this brand are effective and good for the environment. Alba and her company are focused on environmental conservation and preserving our environments, with that being said, all products are eco friendly. Honest Company has raised money by donating half of each sale to Social Goodness, that allows for certain givings and outreach to be held. Jessica is a great example of an entrepreneur that has used her talent and popularity for good. Her love for helping others and creating a safer environment is what lead her to create Honest Company. Combining two things that she was passionate about and making som
ething good out of it is what occurred. The company was founded in 2011, and since then has gained popularity over the years and has allowed Alba to continue her successful career path.
As many of us know Selena as a successful musician and actress, her skills go far beyond the talents seen in her well known movies or songs. Recently, on September 3rd of this year, Selena released her own cosmetics line named, Rare Beauty. As a makeup and skincare enthusiast myself, I was intrigued to read about her new brand. After some research through the Rare Beauty site and watching reviews, it is clear that Selena made a statement with her new line. With the platform that Selena had already had, she was able to spread awareness of Rare Beauty quickly and began selling on the brands site as well as exclusively being sold at Sephora, online and in stores.
When researching more about her new brand, I began to realize several aspects in her mission behind Rare Beauty that prompted me to write about her for the blog post. Her entrepreneurial mindset is very evident in all she does, especially the thinking behind Rare Beauty. Selena is very passionate about her service and commitment to the communities around her. Selena has opened up throughout the years to the media about her health journey including physical and mental health and hopes to continue to use her voice and actions to make an impact on this community. A large part of the mission behind Rare Beauty is that she wants to be able to raise awareness of mental health and provide impoverished communities with the resources needed in this area. She plans to do this by every sale of Rare Beauty made, one percent will be donated to raise money for a fund that she started called, The Rare Impact Fund. Selena and her team came up with several goals for the brand, one being to raise 100 million dollars to the fund. The Rare Impact Fund is meant to increase access to mental health services. Not only did Selena start this fund, but also stated a Rare Beauty Mental Health Council. Lots of thought and planning went into the making of Rare Beauty which will foreseeably be a success since Selena’s dedication and commitment has been present since day one. Selena took the opportunity to give back to a cause she was passionate about, alongside her love for beauty, and create a brand around it. Success has already started not even a month into the debut of the line, beyond the products, consumers have also been intrigued to learn more about the story behind the line. A powerful story to empower women to tear down walls and expectations that society and media has placed onto us, specifically the “unattainable physical perfection”.
We are all rare and are all considered beautiful,and Rare Beauty aims to encourage us to find self acceptance in our own skin and know that we are still beautiful no matter what.
“Democratizing beauty” and allowing women to empower one another through the products they use in their makeup and skincare routines. Glossier, a beauty company that has women all over the world raving about the quality and look of their products. Glossier was started in 2014 by the company’s CEO, Emily Weiss.
WHERE IT ALL BEGAN
In 2014, when the company was started, Emily Weiss created her blog, Into the Gloss, which has since then been categorized as a website where interviews of women from different backgrounds share their makeup and skincare routines. Her blog grew in popularity quickly and ignited her spark to create a beauty brand that starts with women first, then the creation of products. 
Her drive and passion for listening to the needs and lifestyles of the consumers of her brand allowed for its great success. When the brand first started, the website was the only means of purchasing products. With the company’s growth, a flagship store located in SoHo, New York City, has become a permanent location for Glossier, with a unique store, attracting thousands of customers each month. After her interviews with hundreds of women, she realized what women really want is acceptance within the beauty community. Normalizing that each woman is there own beauty expert and no matter how simplistic or complex their routines may be, it is their routine and there should not be criticism.
GLOBAL BEAUTY LIFESTYLE
The beauty brand has grown since 2014 where the following of the brand and the Into the Gloss blog grew qui
ckly. Now, Glossier has a significant social media following by millions of women across the nation. Glossier has 2.8M Instagram followers, along with high conversion rates of both the Glossier and Into the Gloss websites. As of March 2019, the brand is valued at $1.2 Billion. Emily accredits the company’s success to listening to women and their stories and how no matter what profession or expertise we have, everyone is an expert, not only professionals. The range of products offered by Glossier range from skincare essentials, makeup essentials, fragrances, and merchandise. The unique packaging and marketing of the company has also caught the eye of millennial consumers and made the products picture-worthy to share on social platforms. Adapting to the needs and wants of their consumers has led to an increase in sales, social media presence, and much more.